Visual Direction Board for School Math Explainer Video
OVERALL VIBE:
Warm, playful, classroom-made, charming, clear, educational. The aesthetic should feel like a friendly chalkboard learning video created for school, not a corporate e-learning product.
DESIGN SYSTEM:
Platform:
16:9 video frame, desktop-first production canvas
Palette:
- Deep Chalkboard Green:
#1F3B2D(Background) - Warm Chalk White:
#F7F3E8(Writing) - Soft Calculator Blue:
#4A90E2(Maya avatar accents) - Ruler Yellow:
#F2C94C(Emma avatar accents) - Eraser Pink:
#E8A0A8(Small highlights)
Typography:
- Headings: Chalk-like handwritten style
- Labels: Clean, rounded sans-serif for legibility
Styles:
Soft hand-drawn edges, mild paper/chalk texture, friendly classroom icons, low-contrast shadows, no glossy corporate UI.
PAGE / FRAME STRUCTURE:
- Main blackboard stage: A large central board featuring faint chalk dust. Math equations and bullet points appear as if written by a ghost hand, gradually revealing content.
- Left character avatar: A cute calculator character (Maya) positioned on the left. Features small, expressive eyes and subtle, gentle movements to convey speaking.
- Right character avatar: A cute ruler character (Emma) positioned on the right. Matches Maya's student-made style with expressive eyes and subtle speaking poses.
- Scene title strip: A small chalk-style label placed at the top-left of the frame, displaying the current scene title (e.g., "Lineare Gleichungssysteme").
- Learning callout cards: Small, chalk-bordered boxes that appear as needed for key learning points. Examples include "Definition", "Beispiel", "Merke", and "Zusammenfassung".
- Production notes strip: Tiny, unobtrusive markers positioned at the bottom or side of the frame. These indicate synchronization points for voiceover, board-writing animations, and references to source worksheets.
OUTPUT PURPOSE:
This document serves as the visual reference for storyboard frames, title cards, thumbnail concepts, and Stitch-ready design language for the Maya/Emma math tutorial video.